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Marketing Manager

Description 

As a key member of our Revenue Engine, the Marketing Manager is responsible for ensuring all marketing communications strategies and programs are effectively targeted, measured and executed according to plan. You will oversee the planning and implementation of traditional and marketing 2.0 programs and integrated campaigns aimed at raising brand awareness, instantiating thought leadership, generating leads and assisting with closing business.   

Responsibilities

  • Responsible for creating and executing the delivery of marketing communications programs that support both inbound and account based marketing programs across the buyer life cycle.  These program areas include SEM, PR/Social, Advertising, Webinars, Events and Internal communications.
  • Develops creative, well grounded communications strategies and integrated campaigns to ensure marketing objectives are met.
  • Prepares and manages the marketing communications budget and ROI
  • Tracks and reports on program activities and results
  • Ensures consistent brand and messaging management both externally and internally
  • Monitors industry and technology trends and recommends activity/response
  • Guides development of effective programs for channel partners

Qualifications

  • 5+ years experience in marketing communications with proven track record of planning and implementing successful integrated marcom programs
  • Proven track record of creating highly effective digital assets that assist every point on the customer journey
  • Experience managing external talent
  • Excellent written and oral communication skills
  • Strong project management skills
  • Experience in B2B marketing in the software industry
  • University degree and preferably business related degree

Salary: Base + MBO-based bonus 
Competitive benefit package.
Anticipated Start Date: As soon as possible 

About Giatec

Giatec Scientific Inc. is a knowledge-based company that brings IoT to the construction industry.  In simple terms, we have incorporated smart technology and application software into everyday concrete testing practices. Giatec offers a dynamic environment for motivated team-players to be involved in a wide range of activities. There are NO boundaries for you to grow in our team and we encourage employees to take risks and try new initiatives. Our company is doubling in revenue year after year with exports to more than 70 countries, and we are looking for energetic and driven people to join our team and be a part of this success.

To learn more about our company, visit www.giatecscientific.com  

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