The Digital Marketing Specialist will develop and execute web marketing strategies including digital and email campaigns and web content, as well as plan, track and report on metrics for email and content marketing.
We're looking for someone who has strong attention to detail, is adept at multi-tasking, and is able to excel in a fast-paced environment with limited supervision.
- Develop and execute marketing campaigns that drive growth
- Create, schedule, and deploy email campaigns
- Design and create content for social media and blog posts
- Manage the end-to-end email production process
- Analyze campaign effectiveness and optimize campaign results
- Manage creation of custom landing pages
- Identify actionable opportunities and best practices to improve campaign performance
- Execute assignments in a timely fashion while demonstrating initiative and accuracy
- Coordinate and assist in communications including newsletters
- 1+ years of digital/email marketing and communications experience
- Excellent communication skills – written, verbal, presentation and interpersonal
- Expert knowledge of email best practices including targeted lists, subject lines, and messaging
- Understanding of A/B testing
- Experience with an email programs such as MailChimp
- Experience with designing and creating graphic content
- Experience using HTML/CSS to enhance email design and functionality
- Experience with Google Analytics for tracking web metrics, conversions, etc. is a plus
To give us a better idea of your skills, feel free to tell us about any of your previous or current work and projects.
Giatec is a knowledge-based company that brings smart solutions and technologies to the construction industry. We particularly manufacture novel electronic devices and sensors for applications such as the quality control of concrete and condition assessment of reinforced concrete structures. Giatec offers a dynamic environment for motivated team-players to be involved in a wide range of activities.
Please find more information about us at www.giatec.ca